about erin shine

Serial Entrepreneur & Real Estate Investor

striving to create a win-win between business, environment, and social causes.

Employee, employer, unemployed, founding successful companies, unsuccessful failures, investor..I’ve been or have seen all these things throughout my career. Perpetually curious, always reading, over of spreadsheets, and now building a business that encapsulates building wealth, prosperity, and attainable living through real estate. 

Founded Companies

One of the first eCommerce companies to bring energy efficient commercial and industrial lighting retrofits online. Founded in 2010 and successfully exited in 2017, the company ranked on the Inc. 5000 Fastest Growing Small Businesses in America three years running. Energy efficient lighting is still one of the most impactful projects you can do to any building to decrease energy usage, eliminate more coal/nuclear/gas power for electricity, and increase the light quality in the space.

Founded in 2016, 3bl LED is a LED lighting manufacturer focused on retrofit kits and speciality LED replacement lamps. 3bl quickly grew to five figures in revenue and works directly with lighting distributors around the country. The company does not use manufacturer’s representatives and can pass on those costs directly to the customer.  

An attainable home is to be able to afford and own a home that is within reach financially, and is where we want to live. Up until recent years, we have been able to work hard, save up for a down payment, and buy a house with a reasonable price to kick off the American Dream. While this is the still the case in some areas of the country, most large and popular cities and metro areas have simply become out of reach for most people.

Having an Attainable Home, at the end of the day, is an idea. An idea that everyone has the right and the chance to work hard, live comfortably, and have prosperity throughout their life, without the worry of staying or slipping into hardship, as it is so easy to do in our current economic climate. And we’re happy to say that it’s still possible.

It’s possible by creating modern, sustainable, safe & sturdy houses and properties that are within range of average incomes. By doing this we are not only creating wealth and assets, but we’re setting families up for financial stability and prosperity throughout their lives. 

“There is a tide in the affairs of men, Which taken at the flood, leads on to fortune. Omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat. And we must take the current when it serves, or lose our ventures.”

– Shakespeare

Where I'm hanging out


University of Central Florida

After changing majors four times, I fell in love with finance and real estate classes while attending the University of Central Florida during junior year, and went on to become a Cum Laude graduate. 

Breaking into the Colorado Solar Industry

Wanting to break into an industry that created a win-win between the environment and business interests, I packed the car and drove to Colorado for the first time after researching that this state was the next to adopt solar power on a big scale.

Energy Efficient Lighting is the Next Big Thing

After being in the renewable space, I discovered energy efficient lighting as an even bigger avenue to save energy, and make a bigger impact on environmental savings. As the first employee at a small lighting retrofit company in Boulder, I was able to learn the industry over the next two years.

Founder - ShineRetrofits.com

After getting laid off and being extremely frustrated with the status quo in the lighting industry, ShineRetrofits.com was founded, with the goal of bringing commercial and industrial lighting retrofit projects online and to an eCommerce platform. The company grows quickly and qualified for Inc. 5000's Fastest Growing Small Companies list three years running.

Founder - 3bl LED

Seeing a need for direct-to-distributor supply for LED lighting products, 3bl LED was founded to take a lot of the noise and unnecessary costs out of providing LED Lighting products to distributors. 

Founder - Attainable Home

After successful exits in the lighting industry, Attainable Home encompasses the idea that prosperity is available to all. With many in the world slipping into poverty, unable to keep up, an attainable home is an idea. An idea that everyone deserves prosperity, and we do that through creating assets and building wealth through real estate.

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