about erin shine

Serial Entrepreneur & Real Estate Investor

striving to create a win-win between business, environment, and social causes.

Employee, employer, unemployed, founding successful companies, unsuccessful failures, investor..I’ve been or have seen all these things throughout my career. Perpetually curious, always reading, over of spreadsheets, and now building a business that encapsulates building wealth, prosperity, and attainable living through real estate. 

Founded Companies


One of the first eCommerce companies to bring energy efficient commercial and industrial lighting retrofits online. Founded in 2010 and successfully exited in 2017, the company ranked on the Inc. 5000 Fastest Growing Small Businesses in America three years running. Energy efficient lighting is still one of the most impactful projects you can do to any building to decrease energy usage, eliminate more coal/nuclear/gas power for electricity, and increase the light quality in the space.

3bl led

A direct-to-distributor LED lighting manufacturing companies focusing on specialty LED lamps and retrofits. Founded 2016 and quickly grew to six figures in revenue to date.

Attainable home

We live in a time and place with systems. These can include monetary, political, laws, emotions, cycles, and more. Within these systems we have to operate and adjust to figure out the best lives for ourselves, and often times we are just trying to get ahead. At the same time, and within this context, housing has become affordable for most. 

Attainable Home is the idea of creating a total win-win, encompassing all of the systems we live in, to not only keep up, but create prosperity and wealth. The best way I know how is to create assets through energy efficient, affordable, and modern real estate, where the benefits are endless to better our lives and society as a whole. 

Where I'm hanging out

University of Central Florida

After changing majors four times, I fell in love with finance and real estate classes while attending the University of Central Florida during junior year, and went on to become a Cum Laude graduate. 

Breaking into the Colorado Solar Industry

Wanting to break into an industry that created a win-win between the environment and business interests, I packed the car and drove to Colorado for the first time after researching that this state was the next to adopt solar power on a big scale.

Energy Efficient Lighting is the Next Big Thing

After being in the renewable space, I discovered energy efficient lighting as an even bigger avenue to save energy, and make a bigger impact on environmental savings. As the first employee at a small lighting retrofit company in Boulder, I was able to learn the industry over the next two years.

Founder - ShineRetrofits.com

After getting laid off and being extremely frustrated with the status quo in the lighting industry, ShineRetrofits.com was founded, with the goal of bringing commercial and industrial lighting retrofit projects online and to an eCommerce platform. The company grows quickly and qualified for Inc. 5000's Fastest Growing Small Companies list three years running.

Founder - 3bl LED

Seeing a need for direct-to-distributor supply for LED lighting products, 3bl LED was founded to take a lot of the noise and unnecessary costs out of providing LED Lighting products to distributors. 

March 2019
Founder - Attainable Home

After successful exits in the lighting industry, Attainable Home encompasses the idea that prosperity is available to all. With many in the world slipping into poverty, unable to keep up, an attainable home is an idea. An idea that everyone deserves prosperity, and we do that through creating assets and building wealth through real estate.